Journal Square Deli

For our final project, my group was required to select a location, identify two groups there, and get them to interact in anyway we chose. We picked the deli inside the Journal Square PATH station. It turned out to be an amazingly difficult but rewarding project.

Depicted above is one of our observation sheets. Every 10 minutes, during the course of over 20 hours observing, we noted which patrons sat where, their gender, their approximate age, and their activity at the table. In so doing, we collected a truly huge amount of data that allowed us to make predictions about who would sit where for the longest period and which demographic they would most likely represent.

Journal Square Deli

Journal Square Deli - Bingo

Our first attempt to intervene in the Deli. Bingo! Like travel bingo, but with deli stuff.

Journal Square Deli - Bingo

Journal Square Deli - Data

Attached is the raw data from our deli observations. Over 600 entries. Never let it be said we aren't thorough.

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delistats.xls193.5 KB

Journal Square Deli - Deli Oracle Volcanos

"Lot pots." Left on tables in the deli to get people involved in their tables and with each other. Each pot has a set of fortunes that require you to interact with other tables. Weird looking, but fun.

Journal Square Deli - Deli Oracle Volcanos

Journal Square Deli - The Restaurant Telegraph

The ultimate in deli interventions--the Restaurant Telegraph! Each half is place on a separate table. The switch lights up the lamp and sets off a sound. Cool, though much more fun in bars than in the Journal Square Deli, as it turned out.

Attached is the SVG file for the labels, in case anyone wants to repeat the experiment.

Journal Square Deli - The Restaurant Telegraph

Journal Square Deli - Presentations

These are our presentations for the Journal Square deli project. They're huge downloads, but well worth it if you're fascinated by Jersey-City commuter dining. And, be honest, you know you are.

In all seriousness, this was a very challenging project and well worth the considerable effort. We learned a lot and built interesting things. What more could you ask for?