Kitsch causes two tears to flow in quick succession. The first tear says: How nice to see children running on the grass! The second tear says: How nice to be moved, together with all mankind, by children running on the grass! It is the second tear that makes kitsch kitsch.
I was assigned to go into a NYC neighborhood and document what I noticed about the type. What I found, in Chelsea and Hell's Kitchen, was a lot of kitsch, in Kundera's sense of the word. So much of the type in the newest presentations refers back to old industrial or distressed type, but in a way that is knowing and safe. It simultaneously induces a frisson from the decayed and supposedly dangerous in a New York working-class neighborhood, while letting the observer in on the joke.
To reformulate the quote above, the two tears are how nice to be in a tough NYC neighborhood and then how nice to know, together with all mankind, that we are in a tough NYC neighborhood.
Probably the weakest of my three compositions, this one lacked any kind of focus, not really drawing the viewer to any point in any really meaningful way. The next step will be to unclutter the image and focus on two of the strongest elements, which are probably the bolt and the foil piece at the bottom.
The process of designing visually.
Copyright Mike Edwards 2006-2009. All content available under the Creative Commons Attribution ShareAlike license, unless otherwise noted.