I'm listening to Malcolm Gladwell's talk at Pop!Tech. I'm blogging in real time as I listen, so this is straight from my head to the blog.
A chair maker decided to use mesh that allowed the chair to breath and yet does not pinch, as well as a bunch of other cool innovations. (I had one of these at my previous job--they're great!)
Anyway, the chair has to be comfortable and look good. It was very comfortable--an 8 out of 10. Still people didn't like the way it looked--in fact they thought it was ugly. Market testing, for this aspect, was abysmal! Even designers weren't keen on it. People said it looked like lawn furniture!
Class notes for the Me and My Mobile collab.
Notes from the Major Studio: Interactive class.
Notes from this class.
Copyright Mike Edwards 2006-2009. All content available under the Creative Commons Attribution ShareAlike license, unless otherwise noted.