For our final project, my group was required to select a location, identify two groups there, and get them to interact in anyway we chose. We picked the deli inside the Journal Square PATH station. It turned out to be an amazingly difficult but rewarding project.

Depicted above is one of our observation sheets. Every 10 minutes, during the course of over 20 hours observing, we noted which patrons sat where, their gender, their approximate age, and their activity at the table. In so doing, we collected a truly huge amount of data that allowed us to make predictions about who would sit where for the longest period and which demographic they would most likely represent.